Hello!

I’m Colin.

I craft powerful content that connects media and tech brands to engaged audiences.

For over a decade, I’ve developed innovative strategies for websites, apps, newsletters, social, video and podcasts.

Content strategy

I devise multi-platform content strategies that entertain users, streamline processes and maximise revenue opportunities. I’ve delivered various site relaunches and led editorial for sites such as Gizmodo and Lifehacker and TV formats including The Voice and Gogglebox.

Editorial calendars
Audience personas
SEO and mobile optimisation
Branded content
Analytics and trends
Distribution and amplification
Commissioning and budgets

Content creation

I specialise in lifestyle, tech and entertainment, producing content for the BBC, Digital Spy, The Independent and Business Insider. I’ve also created branded content campaigns for Qantas, Samsung, HP and Sony.

Breaking news, reviews and live blogs
Video producing and scripting
Curation and personalisation
CMS (AEM, Drupal, WordPress, Sitecore)
Copy editing
Team management
Photoshop
HTML and CSS

Content design

From microcopy to guides, I simplify the complex to create meaningful, inclusive user journeys. I collaborate with agile teams of developers, designers and topic experts to craft clear, consistent copy that achieves business goals.

UX writing
Style guides, including voice and tone
Accessibility, plain English and GOV.UK standards
Content workflows, audits and roadmaps
Localisation, governance and QA
Information architecture, taxonomy and navigation
Landing pages
User testing and research