Clearpay
Building Clearpay’s content function and managing in-app shopping and discovery experience, inspiring 3m UK users to convert and designing data-driven journeys.
This includes partnering with London Fashion Week, sending 5m monthly referrals to brands such as ASOS & Wayfair and collaborating with Product on personalisation & UX copy.
Gizmodo Media Group
Branded content strategy for Gizmodo and Lifehacker, including a smart home YouTube series and TV show launch for Australia’s leading streaming service Stan
The Voice
App and content strategy for Australia’s biggest show, publishing live newsfeed, coach/artist articles, episode summaries, voting instructions and video captions for 1.5m fans.
BBC
Curating the best of the BBC, crafting headlines, images and microcopy for 9m weekly readers on BBC UK homepage and BBC+ personalisation app.
Colin Daniels | Content Strategy 